Lifestyle Innovation Day 2026 · 5th Edition
Deloitte Digital

The future of Digital, Commerce and Innovation.

Deloitte Digital is proud to partner the 5th edition of Lifestyle Innovation Day at LAC Lugano — where Consumer, Fashion, Luxury and Industrial leaders shape tomorrow's business.

Date
18 May 2026
Venue
LAC Lugano
Hours
08:00 – 18:00
Dress code
Elegant casual
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The Big Shift

Agentic AI is rewriting the rules of commerce.

We've moved beyond chatbots and dashboards. Today, AI agents act autonomously — sensing, deciding and executing across the full customer journey with no human in the loop.

For brands in Consumer, Fashion, Luxury and Industrial, this isn't a future scenario. It's happening right now — and the competitive gap between early adopters and the rest is widening fast.

01
Autonomous discovery agents AI that proactively finds and qualifies new customers before a single ad is shown
02
Hyper-personalised journey orchestration Real-time decisions on content, price and channel — for every individual
03
Post-purchase loyalty loops Agents that anticipate the next need and act on it — before the customer even asks
The Agentic Journey
🔍
Discovery
Awareness & acquisition
Traditional
🤖
Agentic Layer
Autonomous AI orchestration
Deloitte Digital
🛒
Conversion
Checkout & fulfilment
Optimised
🔄
Retention & Loyalty
Predict & re-engage
Automated
📈
Growth Loop
Compounding revenue engine
Continuous
Featured Speaker

Meet our voice on stage.

Giacomo Carozza
Featured Speaker · Deloitte Digital
Giacomo
Carozza
Deloitte Digital · Lugano
"Agentic Customer Journey: hands-on experience."
A live, practical session showing how agentic AI is reshaping the end-to-end customer journey — from discovery to checkout to post-purchase — with working demos you can actually try.
14:20 – 14:40 · Sala Teatro

Giacomo leads Deloitte Digital's commerce and digital transformation practice in Ticino. His work spans AI-powered customer experience, platform strategy and large-scale digital transformation for Consumer, Fashion and Luxury brands across Switzerland and Europe.

Download the Speaker's Presentation
What We Do

End-to-end capability, local delivery.

From strategy to execution, our Ticino team brings the full weight of Deloitte Digital's global practice to your doorstep.

01

Commerce & Digital Experience

Platform selection, re-platforming, headless architectures and composable commerce that scales. From Salesforce Commerce to SAP to custom builds.

Headless Commerce Salesforce SAP Re-platforming
02

AI & Data Intelligence

Agentic AI, predictive personalisation, demand forecasting, customer data platforms and AI-powered decision engines across the entire value chain.

Agentic AI CDP Personalisation GenAI
03

Digital Strategy & Innovation

Operating model design, digital roadmap, build-buy-partner decisions and innovation sprints that turn market shifts into competitive advantage.

Strategy Operating Model Innovation
04

Customer Experience Design

Service design, UX research, brand experience and omnichannel journey mapping that puts the customer — not the tech — at the centre.

Service Design UX Research Omnichannel
Why Deloitte Digital

Global scale. Local roots. Real results.

What sets us apart is the combination of things no competitor can easily replicate.

01

The breadth of a global network

65,000+ digital professionals across 50+ countries. When you work with our Ticino team, you tap into a global bench of specialists in every technology and every industry vertical.

02

A team embedded in your region

We are not a fly-in team. Our Lugano office means local accountability, proximity to your business, and a genuine understanding of the Ticino and Swiss market dynamics.

03

End-to-end execution, not advice

Strategy without delivery is just a document. We own the full journey — from business case to go-live — bringing together advisory, design, engineering and change management under one roof.

04

Technology-agnostic expertise

We are a certified partner of Salesforce, SAP, Adobe, Microsoft, Google Cloud and AWS — but our first loyalty is to your business outcome, not to any single vendor's roadmap.

05

AI at the core, not as an add-on

We have been embedding AI into commerce and CX solutions long before the hype. Our agentic AI practice is built on proprietary accelerators and real production deployments.

06

The trust of Switzerland's leading brands

From global luxury maisons to Swiss industrial leaders, our client portfolio across the country speaks to the confidence placed in Deloitte Digital to deliver what matters most.

Our Team in Ticino

The people behind the work.

A dedicated team based in Lugano, combining deep industry knowledge, technical expertise and the relentless focus on your results.

Alessio Ruffini
Partner
Alessio Ruffini
Digital Strategy · Commerce · Business Development
Luca Barachini
Director
Luca Barachini
AI & Data · Customer Experience · Programme Delivery
Giacomo Carozza
Director
Giacomo Carozza
Agentic AI · Commerce · Digital Transformation
Marta Pazzini
Senior Manager
Marta Pazzini
Commerce Platforms · Salesforce · Digital Architecture
Tonino Pollio
Senior Manager
Tonino Pollio
Fashion & Luxury · CX Design · Service Innovation
Vincenzo Miccoli
Senior Manager
Vincenzo Miccoli
Industrial & B2B · Digital Transformation · SAP
Our Team in Italy

The people behind the work.

Our Italian team, bringing the same expertise and commitment to clients across the border.

Umberto Andreozzi
Partner
Umberto Andreozzi
 
Alessandro Lizzi
Partner
Alessandro Lizzi
 
Edoardo Noto
Partner
Edoardo Noto
 
Antonietta Martino
Partner
Antonietta Martino
 
Stefano Buschi
Partner
Stefano Buschi
 
Marco Delevati
Partner
Marco Delevati
 
Connect with us

Four ways to get started.

Download our resources or book a 1:1 meeting with our teams — scan the QR code at our stand or click below.

📄 Download

The Agentic AI Report

How agentic AI is reshaping the end-to-end customer journey — with real use cases and business impact data.

Get the report →
📄 Download

The Commerce Guide

A practical guide to composable commerce — platform decisions, architecture patterns and roadmap frameworks.

Get the guide →
🤝 Book

Meet Team Ticino

Book a 1:1 slot with our Lugano team during the event. 20 minutes, your agenda, no obligation.

Book a meeting →
🤝 Book

Meet Team Italy

Connect with our Italian team for a focused conversation on your specific business challenge.

Book a meeting →
📄 Download · Speaker Presentation

The Speaker Presentation.

Leave your details and we'll send you Giacomo's slides directly — a practical walkthrough of the Agentic Customer Journey session at LID 2026.

📄 Download · Commerce Guide

The Commerce Guide.

Leave your details and we'll send you the guide directly — plus a follow-up from our team if you'd like to explore further.

🤝 Book · Team Ticino

Meet our Ticino team.

Reserve a 20-minute 1:1 slot at our stand. We'll follow up to confirm your preferred time.

🤝 Book · Team Italy

Meet our Italian team.

Reserve a 20-minute 1:1 slot at our stand. We'll follow up to confirm your preferred time.